Branded Content (Concepting)
FOX + KFC

KFC was looking to have Colonel Sanders create conversations in unexpected places. I proposed having him talk about something unexpected—but important.

(And PR-able.)

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FOX was launching, The Cool Kids, a sitcom set at a senior living facility. After some research, I found the very real insight that the rate of sexually transmitted infections was skyrocketing among Baby Boomers. 

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The solution was to have The Colonel educate our characters—and viewers at home—about this topic in the same cheeky tone as our show and KFC's brand.

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Sadly, the project didn't move forward... which is why I'm promoting this very important issue to the tens of people who visit my site. (Hi Mom!)