Branded Content (Concepting)
FOX + KFC
KFC was looking to have Colonel Sanders create conversations in unexpected places. I proposed having him talk about something unexpected—but important.
FOX was launching, The Cool Kids, a sitcom set at a senior living facility. After some research, I found the very real insight that the rate of sexually transmitted infections was skyrocketing among Baby Boomers.
The solution was to have The Colonel educate our characters—and viewers at home—about this topic in the same cheeky tone as our show and KFC's brand.
Sadly, the project didn't move forward... which is why I'm promoting this very important issue to the tens of people who visit my site. (Hi Mom!)