FOX's LEGO Masters + Microsoft
Microsoft was looking to get out the message that their Surface Pro tablet helps push the bounds of creativity. We showed how by giving fans of FOX's Lego Masters on-air competition series even more of the show they love.
In addition to integrating devices into the show, custom TV spots featured on-air talent using the Surface Pro to give insight into each week's Lego build challenge. Then we drove fans a YouTube web series, which dove deeper into each week's challenge.