Dairy Queen + The Masked Singer
Dairy Queen + The Masked Singer

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DQ + TMS: Celebrating Every Day (2/18)
DQ + TMS: Celebrating Every Day (2/18)

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DQ + TMS: Thank You (18/18)
DQ + TMS: Thank You (18/18)

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Dairy Queen + The Masked Singer
Dairy Queen + The Masked Singer

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1/18

Pitch Decks
FOX's The Masked Singer + Dairy Queen

Dairy Queen was looking to share their “Make Happy” message with Millennial parents who are forming new traditions with their young families. Leveraging FOX's The Masked Singer, TV’s #1 show, we came up with reasons for families to watch—and visit DQ locations—together.