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TV Product Integrations
FOX + Amazon Alexa
Amazon was looking to to demonstrate everyday uses for Alexa, so we worked with FOX’s #1 comedy that season, Last Man Standing, to integrate it right into the show.
I briefed the writers and reviewed scripts to make sure the scene delivered on brand goals, then worked with the Amazon tech team to encode the scene so that we didn't set off millions of viewers’ devices when the actors said "Ale—"...um, the virtual assistant's name.
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