55% of Americans were looking for a new job during The Great Recession. In other words, 55% of Americans were about to get frustrated and overwhelmed.
I aimed to fix that by starting, writing, and overseeing production of a monthly newsletter sent to 10 million job seekers. It shared tips, how-tos, ZipRecruiter feature updates (#ad), and inspiration to keep going.
Open rates increased by 30% and click-throughs jumped 46% thanks to optimizations based on A/B (and C, and D) testing, audience segmentation, and data analysis.