COPYWRITING, MARKETING, AND CREATIVE CONSULTANT (2013-Present)

On-site and remote contract and freelance work to help brands stand out and clients win business 

• Write copy and prepare content strategy for marketing campaigns including:

  • Video scripts, social media, websites, blogs, audio, events, emails, fundraising collateral, speeches, pitches

• Interview stakeholders, write briefs, manage client status for ad agencies and startups

• Clients: Lenovo, Hallmark, Lionsgate, Jewish Federation of NA, Culina Health, Goldfinger Writing, BigWords

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ZIPRECRUITER | Senior Content Strategist (2020-2019)

Positioned ZipRecruiter as the place for content on improving their job search during "The Great Resignation"

• Led cross-platform content creation to increase visibility of ZipRecruiter as the go-to source for job-search info

• Established, wrote newsletter sent to 10M job seekers; grew open rate 30%, CTR 46% via testing & analysis

• Concepted, wrote, produced original brand partnership spots with The Daily Show and Universal’s Minions

• Owned ZipRecruiter’s 5 blogs; increased traffic 10% by writing SEO-friendly content, overseeing SEO agency

• *Researched, edited CEO’s book, Get Hired Now!; ran marketing and PR making it a Wall Street Journal bestseller

• Prepared company for public listing on the New York Stock Exchange via compliance and PR initiatives

 

SPOTIFY’S “AN ORAL HISTORY OF THE OFFICE” | Podcast Writer, Story Producer (2019-2020)

Finally found a way to reposition my years spent watching The Office as "award-winning expertise"

• Wrote scripts, reviewed cuts on Spotify's #1 TV & Film podcast of the year and Webby Award winner

• Produced interviews with The Office cast and crew by compiling research, prepping questions, and briefing host

• Head researcher and subject matter expert on all aspects of the TV series, podcast themes, and interviews

• Directed voiceover sessions with host Brian Baumgartner (The Office’s accountant and chili chef, Kevin Malone)

 

FOX BROADCASTING | Director, Branded Content Strategy & Ideation (2017-2020)

Create marketing viewers actually want to see by merging brands with TV shows

• Managed team, conducted research, set strategy, led concepting, and wrote 200+ RFP responses annually

• Oversaw Microsoft and T-Mobile in-show integrations, TV spots, web videos, and social content with FOX series’

• Worked with Amazon, agencies, and TV writers to coordinate in-show product placement for Alexa products

• Clients included Amazon, Microsoft, T-Mobile, Taco Bell, L’Oréal, Mountain Dew

 

PUBLICIS SAPIENT ADVERTISING | Account Director (2015-2017)

The big agency thing: ran campaigns and built monster websites

• Oversaw creative and PM team, finances, planning for $10 million book of business

• Partnered with clients’ C-Suite executives to understand needs, present solutions, manage executions

• Clients included Hyundai, Carnival Cruises, PetSmart, Nokia, Vail Resorts, Shiseido, The Irvine Company

 

HULU | Marketing Manager, Original Series Marketing (2012-2013)

Introduced Hulu as a destination to binge watch Original Series

• Oversaw strategy and marketing around 5 of Hulu’s first original series’ and 30 exclusively-licensed shows

• Exceeded KPIs: 230% unique visitors, 130% marketing-driven views, 80% more new visitors

• Wrote marketing briefs; executed search campaigns, emails, and events; managed ad agencies

 

THE VISIONAIRE GROUP (TVGla) ADVERTISING | Account Director (2010-2012)

Won new business and got fans pumped for films, shows, and video games

• Pursued sales and created strategy that increased client roster by 25% and revenue by 30% 

• Clients included 20th Century Fox, FX, Fox Searchlight, Disney, Nintendo, Ubisoft, CW

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BBDO | CHIAT\DAY\AGENCY.COM | FURMAN ROTH | Account Executive/Supervisor (2004-2010)

Cut my teeth at some big New York ad firms

• Assisted in the pitching, development, launch, and analysis of digital and traditional ad campaigns

• Clients included British Airways, E*TRADE, The New York Times, Hertz, GE, HP, Visa, Qualcomm